Cult and Rain

CULT&RAIN is a luxury fashion brand born from Web3. Following two successful drops of sneakers and varsity jackets, CULT&RAIN continued to expand its wardrobe with DROP 002. With 401 highly-coveted phygital hoodies, the physical and NFT merge into one – existing as a physical piece of clothing and a digitalized asset living on the blockchain. We're not just raising the bar in luxury fashion, but also adding more product value and utility. Holding cutting-edge innovation at the core of CULT&RAIN, DROP 002 brings together three novel pillars of technology – AI art, AR wearables, and NFC chips to bestow an entirely new frontier in the world of fashion.