PACSUN

Pacsun Fall Campaign 2022

Pacsun released its 2022 Back-to-School #MyDenimStory Campaign, launching an entirely new digital denim in collaboration with DRESSX and offering digital photo looks and AR try-on experience in DRESSX app. Pacsun brings some of the emerging aesthetics to the mainstream, inclusive of genderless designs, 90's nostalgia and workwear inspired silhouettes.