R-RUSH
R-RUSH is a Russian digital fashion brand producing the garments for virtual use only. The brand is mainly focused on common silhouettes upgraded through the use of new virtual materials. The brand’s main goal is to introduce the new reality to the end customers without making it too stressful or difficult to get used to. The new normal of 2020 has forced the fashion industry to reevaluate how the clothes are made and to move some production processes to the 3D realm to help the environment. The brand aims to prove that with the help of digital fashion the industry can change its reputation of being one of the world’s biggest polluters to becoming the most ecological, fashionable, and forward-thinking industry.
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R-RUSH
Metal jacket by R-RUSH
R-RUSH
Over shirt
R-RUSH
Metal hoodie-dress
R-RUSH
Berry top by R-RUSH
R-RUSH
Long puff vest
R-RUSH
Set by R-RUSH
R-RUSH
Black top by R-RUSH
R-RUSH
Vinyl trench set
R-RUSH
Over t-shirt by R-RUSH
R-RUSH
Skin overall
R-RUSH
Over puff jacket set
R-RUSH
Mint top by R-RUSH
R-RUSH
Glass hoodie set
R-RUSH
Overall by R-RUSH
R-RUSH
Metal pants by R-RUSH
R-RUSH