FUSION’s Paris-Dakar Black Set was inspired by the archive rally aesthetic of the epic Paris-Dakar Rally (1979-2001) and the spirit of Jutta Kleinschmidt - the first and only woman to win the competition. Paris-Dakar is a whole era of overcoming long distances without navigation in the extreme conditions of the desert. The Paris-Dakar Black Set showcases the synthesis of cultures and the unity of the riders who strive to win, but forget about rivalry and help opponents in difficult road situations. The item was created in collaboration between FUSION x MALIVAR.
About the brand:
FUSION brand founded in 2017 by Artem Kriukov. The traditional-turned-digital brand focuses on the "synthesis in any of its forms" and incorporates influences from most prominent global acts of unignity. FUSION’s philosophy and design DNA lies in communicating big ideas and strong historical moments of unity onto the clothing garments. FUSION brand participated in Paris Fashion Week and Italian Pitti Uomo, collaborated with Levi’s and Flacon Magazine, and was featured in top international media, such as HYPEBEAST, Fucking Young, Highsnobiety, Hypebeast, Vogue and Harper’s Bazaar.
FUSION has partnered with DRESSX to digitize the brand’s signature collection piece, making the first step to enter the Metaverse.
THIS IS A DIGITAL ITEM, IT ONLY EXISTS DIGITALLY AND WILL BE APPLIED TO YOUR PHOTO(s).
Color: black and orange.
Material: digital micromodal.
Digital clothes fit all sizes.
