Baba_Vest by I'M NOT THERE STUDIOS is a subtle nod to the brand´s name. The knitted letters IMNT stand for I’M NOT THERE referencing the absence of designers, manufacturers, material waste, physical shops, and the end of a garment’s life cycle through the shift into the digital realm. What remains is the essence of design.
THIS IS A DIGITAL ITEM, IT ONLY EXISTS DIGITALLY AND WILL BE APPLIED TO YOUR PHOTO(s).
Material: pure merino wool.
Digital clothes fit all sizes.
About the brand:
I'M NOT THERE STUDIOS´ is a fashion brand created by Friederike Stanitzek and Annika Albrecht. Annika is based in Basel, while Friederike lives in London. The two designers met 10 years ago during their BA studies at Berlin University of the Arts and since then they always dreamed of joining forces to create a fashion collection together. The rise of digital fashion made a fully virtual design process possible and resulted in the first of many collections by I’M NOT THERE STUDIOS.
The FUN COLLECTION is I'M NOT THERE STUDIOS´ first digital collection. It is inspired by the restrictions of the lockdown life and fuelled by the endless opportunities of digital creation. The collection speaks about the intimacy within a long-distance friendship. It is inspired by an innate desire to create across borders, time zones, and limitations of the physical world. The FUN COLLECTION is about two minds that create as one, finding pleasure in the exploration of digital fashion and dreaming to come together in the physical world.